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Daniel Nicoletti

E. lagpostadi@gmail.com
M. 0475 102 157

dnstudio.cargo.site



International work and life experience, providing a unique perspective and an ability to think outside the box.

Crafting digital experiences that connect people with brands.

Overview


Daniel is a Product Designer and Researcher with over 15 years of international experience.

His experience spans from working for startups and small businesses in the property and finance sector to large companies such as Telstra, Vodafone and Coca-Cola Amatil. He has also collaborated with design agencies in Italia, China and Australia.

While in recent years, he has been working for large companies and design agencies. His strong interest in humanitarian causes drove him to conduct ethnographic research on West Bank's Palestinian communities for the Italian Cooperation Office for about three years.

Today, his passion is creating products that deliver tangible benefits while delighting the customers. His specialty is mixed-method research and experimentation applied to conversion rate optimisation and multi-channel customer life cycles.

He has led multi-cultural design teams during his career advocating HCD practices and improving the UX and Agile maturity of the group.


Skills

UX Research
  • Solid understanding of research philosophy (paradigm) and the relation to the research question
  • Strong focus on exploratory and evaluative researches with the ability to conduct generative research
  • Deep understanding of research design including multi-methods and mixed methods
  • Expertise in quantitative methods includes surveys and experiments such as A/B test (frequentist and bayesian), 5-second test, card sorting, and tree-jack.
  • Proficiency in quantitative methods such as moderated and unmoderated interviews
  • Ability to synthesize qualitative research using codes and themes and quantitative research using descriptive analysis, plots, and regressions
  • Sound knowledge in data analysis

UX Design
  • Comprehensive knowledge of HCD and usabilit
  • Ability to conduct usability testing
  • Solid experience in designing user journey maps, user flow, wire-framing, and mock-up desig
  • Experience in UX methodology mentoring and advocacy


Tools 
  • Google Analytics
  • Google Optimize
  • Abobe Analytics
  • VWO
  • Optimal Workshop
  • Askable
  • HotJar
  • Good understanding of React, Angular, Less, Sass and HTML/CSS


Australia

Sydney
2014 — Present


Awards and recognition
Gold - Sydney Design Award
Silver - Sydney Design Award 
Silver - W3 Award

Senior Experience Designer at TPG Vodafone
  • Contributing to the overall vision and customer experience with a strong focus on e-commerce, conversion, experimentation & optimisation.

Senior Experience Designer at Symplicit
  • Supporting Symplicit partner Telstra focusing on the MyTelstra app.

Freelancer UX/UI Designer
  • Designed successful UX/UI solutions for clients including Gumtree, Coca-Cola Amatil, QBE, HSBC, General Pants Co.
  • Worked in collaboration with design agencies such as AKQA, Pollen, Folk, Circul8 and Studio London.

UX Design & Brand Manager at DPN 
  • UX research and UX design for the DPN website, mobile app and CRM portal based on Salesforce.
  • Designed complex CMS system based on Drupal and Fundation.
  • Designed CX and implemented multi-channel digital marketing strategy including the designed of dynamic landing pages and targeted EDM sequences.
  • CRO for Facebook and Adwords campaigns.
  • Managed several freelancers 

China

Beijing
2010 — 2014


Awards and recognition
Behance's Editorial Design Served

Digital Creative Director at BranEverest Brand Consultants
  • Managed multiple digital projects and followed the creative process to improve and ensure the quality of the final design product.
  • Lead internal design team and freelancers.

Digital Art Director at G2S
  • Managed multiple digital projects and followed the creative process to improve and ensure the quality of the final design product.
  • Lead internal design team and freelancers.

Manager of UX and Corporate Identity at OASIS International Hospital
  • Elaborated marketing and communication strategy with the marketing team.
  • UX research and design for the hospital website.

UX Designer and Art Director at The World of Chinese Magazine
  • Redesigned the magazine layout and cover.
  • Coordinated an international creative team
  • Created new contents in collaboration with the editorial team.
  • Supervised the printing process.
  • UX research and design for the magazine website.

Israel/OPT

East Jerusalem
Jul 2008 — 2010

Communication Officer at Italian Ministry of Foreign Affairs, DG Development Cooperation
  • Conducted interviews and surveys 
  • Supported on the analysis of the collected data
  • Created informational materials and publications of various kinds and support, photojournalism and video.


Italy

Roma
Jul 2006 — 2008

Designer at MAG - Media Art Group
  • Graphic and web design.



Education

Roma
Jul 2005 — 2008

Accademy of Arts and New Techology
Specialization in Art Directio and UX Design 
  • Coding and web design.
  • User experience and accessibility.
  • Art direction and photography.
  • Graphic design and typography.


“He has extensive knowledge of design principles and is capable of producing beautiful work with a distinctive style.”

— Juanmi Bauzá
Art Direction & Design at JITU studio

“Daniele is an amazing Designer, who really observes what the client wants and then delivers it in time.”

— Jason Hegetschweiler Owner & Creative Director at Trace Creative LLC and Jay Bower

“His extensive experience as a graphic designer was an absolute asset, he understands straight away the client needs.”

— Elisa Conterio International Account Manager at Resonance China
Let’s start something that matters.