Formo
Logo design, Branding, Digital design2018
FORMO aims to revolutionise the residential property and development industry. FORMO house features modern design and use of organic lines and materials such as wood whilst the strong use of integrated technology makes FORMO house an advanced smart home.
Typography
Sole Serif features calligraphic terminations and Renaissance proportionsis. It available in an extensive range of cuts including extra bold and ultra-thin. These variations are instrumental in expressing the two aspects of FORMO brand: technology and bold elegance.
Art direction
A desaturated colour pallet is used in the extempore illustrations to create a clean and welcoming look and feel.
The property sheet presentation features a unique 3d rendering style designed to highlight the materials and areas of the property.
Digital experince
Parallax effect, in combination with horizontal scrolling, is used to create a realistic but subtle perspective result.
Parallax effect, in combination with horizontal scrolling, is used to create a realistic but subtle perspective result.
