Pure.

Logo design, Branding, Digital design
2016

Pure Interiors is a showroom and interiors design studio specialised in high-end and hand-crafted European furniture. Pure interiors furniture is characterised by clean lines and the use of prestigious materials such as oak and Carrara marble.

Brand

Pure brand is modern and classic in the same time. The logo is based on Chalet font, a modest and unpretentious yet bold and daring font face.

Photography The photography features soft shadows, shades of grey and frontal perspective.

Art direction
The geometric logo merges seamlessly with the design of the modern and minimal design of the furniture.