DPN
— Your Journey



Visual design, UX/UI design
2018


DPN Property Investment Journey can take over one year. The app keeps the costumers always in control by knowing the exact stage of their journey and the next steps.







Defining the user goals   
The entire Customer Journey has been mapped, including every entry and touchpoints.

Personas profiles have been developed based on a variety of user and stakeholder interviews. User goals has been mapped against the DPN services.

A user Journey for each of the profiles has been created, highlighting emotional status and challenges through the DPN process.

The discovery phase led to the understanding that most of the users lack trust in the property investment agencies.

As part of the UX strategy, a mobile app has been designed to guide the user through the property investment journey.  


Related projects
DPN — Website
DPN — Property investment Plan







The journey is divided into 7 stages easily to navigate from the index screen. 






Overview
Each stage has a clear overview which includes timing and related costs.


Steps
To complete the stages some actions (steps) are required to be completed by the customer. A chat assistant is available 24/7.
Docs
A list of documents required for each stage shows which documents have been sent, received and approved.




Asking for feedbacks at the right time
Several micro-interactions have been created to give visual feedback to the users. Once a stage is completed, the user receives a sense of accomplishment, so it has been asked to leave feedback about the service provided.
Communication made easy
Users can receive messages from the DPN team and answer directly in the app. It is possible to mark some messages as important so the user can find it easily. 


Invite to interactions using animations
The documents, steps and communication lists by using the utility menu. Each list is divided by stage. An animation between the lists has been created to invite the user to swipe instead of using the icons.